# Customer lifetime value

![](https://2334931292-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MizURmXnwlpLX8GtVo_%2Fuploads%2FkOBTVQ1AhbBP0GqL3ENM%2Fimage.png?alt=media\&token=4e06475e-d8b8-4e7d-8a8b-812d7784741a)