> For the complete documentation index, see [llms.txt](https://help.nobi.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.nobi.pro/overview/marketing-report.md).

# Marketing report

## 1. Marketing Effectiveness

Click **Overview -> Marketing report -> Marketing effectiveness**. The interface is displayed as shown below:

![](/files/qoK4gj861pef2RD0bKUO)

With the Marketing effectiveness report, you can view reports by branch, time frame, budget, or use filters to output the data that interests you.

![](/files/ZMSVYaVYRdRAn080lQv0)

(1) Sales = Total value of all orders created for leads‌

(2) Ads budget = Total Ads budget of all campaigns‌

(3) Lead average cost = Total Ads budget / Total leads‌

(4) Order average cost = Total Ads budget / Total order‌s

(5) Orders closing rate = Total number of closed leads / Total number of leads‌

(6) Ads-to-sales ratio = Total advertising budget/Total sales

![](/files/l5e2dRLusN6QPGds5naI)

(1) Ads budget = Total Ads budget of that campaign

(2) Number of clicks = Total number of click

(3) Number of leads = Total number of campaign's leads

(4) Number of closing orders = Total number of orders created for that campaign

(5) Nuber of products = Total number of sold product

(6) Cost per lead = Budget/Leads

(7) Cost per order = Budget/Orders

(8) Orders closing rate = (Orders/Leads)\*100

(9) Sales = Qty\*product price when created order

(10) Sales after discount = (Qty\*product price when created order) - Discount

(11) Budget/Sales