Marketing report

The Nobita system provides you with a Marketing report, through the statistics in the report, you can evaluate the effectiveness of marketing, the effectiveness of advertising campaigns, advertising c

1. Marketing Effectiveness

Click Overview -> Marketing report -> Marketing effectiveness. The interface is displayed as shown below:

With the Marketing effectiveness report, you can view reports by branch, time frame, budget, or use filters to output the data that interests you.

(1) Sales = Total value of all orders created for leads‌

(2) Ads budget = Total Ads budget of all campaigns‌

(3) Lead average cost = Total Ads budget / Total leads‌

(4) Order average cost = Total Ads budget / Total order‌s

(5) Orders closing rate = Total number of closed leads / Total number of leads‌

(6) Ads-to-sales ratio = Total advertising budget/Total sales

(1) Ads budget = Total Ads budget of that campaign

(2) Number of clicks = Total number of click

(3) Number of leads = Total number of campaign's leads

(4) Number of closing orders = Total number of orders created for that campaign

(5) Nuber of products = Total number of sold product

(6) Cost per lead = Budget/Leads

(7) Cost per order = Budget/Orders

(8) Orders closing rate = (Orders/Leads)*100

(9) Sales = Qty*product price when created order

(10) Sales after discount = (Qty*product price when created order) - Discount

(11) Budget/Sales