> For the complete documentation index, see [llms.txt](https://help.nobi.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.nobi.pro/overview/marketing-report.md).

# Marketing report

The Nobita system provides you with a Marketing report, through the statistics in the report, you can evaluate the effectiveness of marketing, the effectiveness of advertising campaigns, advertising c

## 1. Marketing Effectiveness

Click **Overview -> Marketing report -> Marketing effectiveness**. The interface is displayed as shown below:

![](https://2334931292-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MizURmXnwlpLX8GtVo_%2Fuploads%2FoIIEj4uBJEsvBW7VsnRb%2Fimage.png?alt=media\&token=7024ae8f-1124-4204-aa0a-c78b31a23989)

With the Marketing effectiveness report, you can view reports by branch, time frame, budget, or use filters to output the data that interests you.

![](https://2334931292-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MizURmXnwlpLX8GtVo_%2Fuploads%2FzhI4Gzhnb6RUfblLAltL%2F2021-10-13_16h21_15.png?alt=media\&token=ec0b6052-1bc6-42a9-87cc-2db2c0b4f881)

(1) Sales = Total value of all orders created for leads‌

(2) Ads budget = Total Ads budget of all campaigns‌

(3) Lead average cost = Total Ads budget / Total leads‌

(4) Order average cost = Total Ads budget / Total order‌s

(5) Orders closing rate = Total number of closed leads / Total number of leads‌

(6) Ads-to-sales ratio = Total advertising budget/Total sales

![](https://2334931292-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MizURmXnwlpLX8GtVo_%2Fuploads%2FQIChoWTKnFtdqQEC7o8U%2F2021-10-14_07h55_58.png?alt=media\&token=0d7e228d-0380-4c12-b2cb-95ddd9c45725)

(1) Ads budget = Total Ads budget of that campaign

(2) Number of clicks = Total number of click

(3) Number of leads = Total number of campaign's leads

(4) Number of closing orders = Total number of orders created for that campaign

(5) Nuber of products = Total number of sold product

(6) Cost per lead = Budget/Leads

(7) Cost per order = Budget/Orders

(8) Orders closing rate = (Orders/Leads)\*100

(9) Sales = Qty\*product price when created order

(10) Sales after discount = (Qty\*product price when created order) - Discount

(11) Budget/Sales